Public Relations The s Mission, Purpose, Strategic...

[FONTERRA CRISIS] PUBLIC RELATIONS ASSIGNMENT PUBLIC RELATION MAR 8087. NAME:KOTAPATI.GOPINATH REDDY ROLL NO:C2190 SUBMITING TO:NIYAZ 1Q State what Fonterra’s mission, purpose, strategic plans, structure, policies and current relation issues are. How do you think this will this affect the public relations campaign and what should be the objectives of that campaign? Vision / mission:- It’s this passion that is reflected in our vision to share dairy with the world. Around the world we want our customers to think ‘Fonterra’ first when they think dairy. In our branded markets we want our consumers to have our brands top-of-mind as the leaders of dairy. If we achieve this we will have achieved our vision of being the natural source of dairy nutrition for everybody, everywhere, every day. Its’ a bold goal, but it’s grounded in reality. We have what it takes. †¢ Fonterra has generations of dairy expertise behind us. We will be at the forefront of dairy innovation for generations to come. †¢ Every day, our knowledge, our products and our people combine to bring the best of dairy to our customers and consumers around the world and the best returns to our business. Each day, we add to our reputation. †¢ For us, tomorrow is not just another day – it’s an opportunity to make our vision real. VALUES:- †¢ As individuals, we are shaped by different cultural, professional and personal experiences. †¢ Our shared values enable us to combine our personal strengths with those ofShow MoreRelatedThe Theory Of The Acu Induction Program1288 Words   |  6 Pagesrole and responsibilities and to the ACU Mission, culture, ethos, community, organisational structure and the legal requirements associated with employment at the University. 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