Netflix Business Plan - 3284 Words

Netflix Business Plan Company Overview Founded in 1997, Netflix is the world’s leading Internet subscription service for enjoying movies and TV shows. Globally, the company has over 23 million streaming members. Netflix is in the Video Entertainment Industry. Some of the many streaming devices include: the Xbox 360, Wii, PS3, iPad, and iPod, to name a few. In all, there are more than 700 devices that are available for streaming from Netflix. Corporate Headquarters is located on 100 Winchester Circle, Los Gatos, CA 95032. The company has over 900 employees at the corporate headquarters. Netflix, Inc. trades under the NFLX symbol on the Nasdaq stock exchange. Netflix’s vision for the future is to become the best global†¦show more content†¦Netflix is focusing on two major aspects of the business the first is to try to gain the subscriber’s hey have lost and to bring in new one by heavily marketing what the business has to offer. The second focus is that Netflix has also realized that they have not established a strong international presence and as a result the company has frozen future international launches until the given goal that was set out is achieved. Upon analyzing Netflix in the Online streaming industry there are many strengths that Netflix has. One is that Netflix revolutionized the industry by Differentiation. It is key to this industry being able to distinguish the company from its competitors. Secondly, Netflix is known for their recommendation system. This is more of their Niche strategy. They saw that now companies were doing this and from their research and development team they found that there was a market for this. However there are prevalent weaknesses that Netflix has such as: Customer loyalty, Market Vulnerability and relying heavily on one person set of skills. There are many competitions and many of Netflix customers are also customers at other online streaming websites. Secondly Netflix has not been around as long as Blockbuster and does not have the brand recognition that Blockbuster has. The online streaming industry has market vulnerability. The online streaming industry is rapidly changing, andShow MoreRelat edNetflix Business Plan Proposal Essay2291 Words   |  10 Pagesthat would create higher value and dictates premium price. Another preliminary analysis for a company is the Business Portfolio Matrix. The first step in the business portfolio matrix is to identify any division that can be considered a business. Once all divisions (SBU’s) have been identified, the matrix can be used to measure their performance. The matrix depends on two business indicators: The vertical indicator, â€Å"market growth rate†, refers to the annual rate of growth of the market in whichRead MoreSwot Analysis of Netflix.Docx Essay736 Words   |  3 PagesSWOT analysis of Netflix Strengths * Good user experience Netflix is first provider of delivered DVDs by mail that became common way and convenience for customer. Netflix offers DVDs to customers with quick delivery, which is mostly within one day (Willy Shih, Stephen Kaufman amp; David Spinola, 2007). In addition, customers utilize good recommendation system provided by Netflix (Scoot Merrill, 2009). Besides, customers are able to be given good customer service support (Katie Hafner, 2009)Read MoreBus 451 Business Strategy And Policy1623 Words   |  7 PagesAssignment # 1 on NETFLIX, Inc. Submitted to: Professor Dr. Joel Reichart School of Business Management Degree Program Subject: BUS 451 Business Strategy Policy Berkeley College Submitted By: Brittany O’Brien Date of Submission: 5 April 2016 Student Name: Brittany O’Brien Company Name: Netflix Inc. Industry: Video Tape and Disc Rental NAICS code: 532230 Market: NASDAQ Global Select Market Symbol: NFLX Revenue (Latest YR): $6,779,510,000 Company Profile: Netflix, Inc. is a U.S. basedRead MoreTaking a Look at Netflix1147 Words   |  5 Pagesanalysis PESTEL There are not many political elements, the main things Netflix must worry about is the growing internet based business industry and the truth that one day it will be more heavily regulated by the government because of its size. Economic factors are that what Netflix offers is a luxury, and a need not necessarily a want. So people will only pay what they feel the value of Netflix’s offering is, therefore Netflix must keep its price low to appeal to a greater range of consumers. HenceRead MoreCommunications Plan: Netflix1406 Words   |  6 PagesNetflix is recovering from one of the worst self-inflicted corporate marketing gaffes in years. After years of offering an excellent value to customers purchasing its unlimited single DVD and streaming services for only $9.99 a month, Netflix unexpectedly announced that it would be completely separating its DVD service from its streaming service, causing a price increasing of 60% to $15.98 for customers who wanted to keep both services . Overnight, Netflix angered many of its very loyal customersRead MoreNetflixs Approach to Marketing Essay1143 Words   |  5 Pagesco-found what is known today as Netflix, â€Å"the world’s leading internet subscription service for enjoying movies and TV shows,† (Netflix, Facts). The purpose of this paper is to the process of exchange between Netflix and their customers, as well as Netflix’s approach to relationship marketing and how this marketing technique has helped Netflix leave their competitors in the dust when it comes to customer satisfaction. From its inception, Netflix has become a business based on superior customer serviceRead MoreNetflix Is An International Provider Of Television Series1571 Words   |  7 PagesINTRODUCTION Netflix is an international provider of television series, cartoons, and movies. It was founded by Reed Hastings and Marc Randolph on August 29, 1997. It has its headquarters in Los Gatos, California. Seventy-five million people are subscribed to Netflix, and forty-four million of the subscribers are from the United States of America (Lieberman). Netflix was recently launched in one hundred and thirty countries such as the United Arab Emirates (UAE) and Saudi Arabia. Subscribers signRead MoreNetflix s Position As The Top Movies Streaming Service Provider1658 Words   |  7 PagesExecutive summary Netflix. Inc was founded in 1997 as a DVD mail delivering Service Company that has grown to become a renowned movie and Television series streaming provider. After launching its streaming services in 2007 Netflix diversified and expanded its streaming services to Canada as of 2010 and is now a household name in more than 190 countries. The business model that the firm has implemented since its inception has proved superior to its competitors. Before venturing in the Canadian marketRead MoreSwot Analysis Of Netflix1318 Words   |  6 PagesThe biggest weaknesses in Netflix was it’s marketing strategies, pricing, and average brand image presence. It met a lot of challenges in the Indian market. They had problems lack of local content and research of what the consumers wanted and no local content. Only 7% of Netflix was tailored to the Indian market. It’s similar to trying to market an American product in an Indian market. The prices were considered luxury prices and because of the lack in brand image a lot of Indian consumer would stayRead MoreEssay on Netflix1023 Words   |  5 Pages(co-founded) founded Netflix in 1997. During this time, Netflix offered DVD rentals by mail. As Netflix went public in 2002, shortly a year later their subscription reached the one million mark (Netflix Management, 2011). Recently, Netflix is recognized as one of the 50 most innovative companies, ranking number eight for â€Å"streaming itself into a $9 billion powerhouse (and crushing Blockbuster)† with 20 million subscribers (fastcompany.com, 2011). This success shows how Netflix embraced a business approach where